00668     2200229   4500001002100000005001500021035002000036007000300056008004100059020002200100082001200122084002000134100002200154245009700176250001800273260003100291300002600322650002900348650002500377700001600402990002000418INLIS00000000000183020190911100041  a0010-0919000074ta190911                g          0 eng    a978-1-5098-3216-3  a658.802  aS 658.802 MAU b1 aMauborgne, Renée1 aBlue Ocean Shift Beyond Competing :bProven Steps to Inspire Confidence and Seize New Growth  aFirst Edition  aLondon :bMacmillan,c2017  axi+322 hlm ;c24.5 cm  aMarketing -- Management;  aMarket segmentation;0 aW. Chan Kim  aS/021881/102188