na INLIS000000000001830 20190911100041 0010-0919000074 ta 190911 g 0 eng 978-1-5098-3216-3 658.802 S 658.802 MAU b Mauborgne, Renée Blue Ocean Shift Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth First Edition London : Macmillan, 2017 xi+322 hlm ; 24.5 cm Marketing -- Management; Market segmentation; W. Chan Kim S/021881/102188